This article was written by Cale Maxwell, a friend of Coltrane, and expert project manager. If you are about to rebuild or create a new website STOP what you are doing and read this... Before you do anything think about your content ...Read More
♫♫♫On the first day of Christmas my inbox gave to me 3 real estate seasons greeting, 2 hosting christmas offers and 5 e-commerce well wishes. ♫♫♫♫ Though I am unsure whether than rhymed very well to the tune 'Twelve Days Of ...Read More
OLAP data cubes are the only way to go for any organisation that takes web analytics seriously. Even though I am a big fan of Google Analytics, retrieving non flattened, customer specific data from it is impossible. And even though, ...Read More
Ah Omniture Site Catalyst, an excellent tool in theory, sold spectacularly by the talented sales people at Adobe. And to me, as a marketer who has inherited and actually had to use this bloated analytics swiss army knife, I know ...Read More
You run a team of digital marketers, each owning a direct channel, each spending money, and each claiming revenue made from spend. Who do you pat on the back for bringing home the bacon? More importantly, what happens when multiple ...Read More