- The Ultimate Guide To Keeping Subscribers Subscribed Through Content & Segmentation Below you will find a guide to some industry tips and tricks that I have learned and invented over the last 16 years of working in digital. I have tried to make this article as useful and practical as possible. So without further ado… Here are 5 email segmentation practices you should consider: Segment by […]
- BONUS CONTENT: 5 Actionable Extras For Subscriber Engagement Through Content & Segmentation Well done, you have received passage into the bonus section of The Ultimate Guide To Keeping Subscribers Subscribed Through Content & Segmentation – let’s jump straight into it! Content upgrades Well done for unlocking this bonus section! You are officially a legend in my book! You see what I did there? You need to do it too! […]
- The Running Playlist Of a Start-Up Founder – 148 Songs Collated Over 10 Years of Running Running is about being able to lie to yourself convincingly. “Just run until the end of this track and then you can stop” and “just to the end of the block” are just some of the internal monologue lies that I tell myself. It works. It keeps me going, and inevitably, if you have planned […]
- The Running Playlist Of a Start-Up Founder – 148 Songs Collated Over 10 Years of Running Part 2 Running is a meditation for me. It is a way of turning consciousness inward, and leaving the day’s concerns behind. For me it is important to maintain a mental equilibrium to prevent myself from being burned out. It is also something I believe to be extremely important in the pursuit of starting-up. The Bluest Blues […]
- The call of the wild – a start-up story I have recently discovered the most unexpectedly wonderful show on Netflix called The Chef’s Table. Though my intention was to quiet my mind by watching the equivalent of chewing gum on television, I came away feeling like Alexander Fleming having accidentally uncovered penicillin! Hyperbole aside, each of the three episodes that I have now watched bettered […]
- Corporate speak: how the inability to communicate directly, destroys productivity I have a little reputation for speaking directly. I try not be rude, but sometimes politeness just gets in the way of what I really want to say. So I often have to throw off the shackles of tactfulness in favour of communication that has far less room for interpretation. As Gregory Rabassa, a famous […]
- Why Harvey Norman Will Die In About 5 Years Somehow Harvey Norman is still alive and has had a growing share price until recently despite Gerry Harvey’s proclamation in 2011 that shopping online was “unAustralian” – a term equally manipulative as it is absurd. Somehow, this uninspiring retailer with an equally uninspiring leader have managed to grow with old fashioned TV advertising, salesmanship and ever-shrinking […]
- Content – Think of it as Bite Sized Chunks This article was written by Cale Maxwell, a friend of Coltrane, and expert project manager. If you are about to rebuild or create a new website STOP what you are doing and read this… Before you do anything think about your content and where it might potentially end up. Ask yourself, will you only ever […]
- Serious About Data? You Need OLAP Cubes. OLAP data cubes are the only way to go for any organisation that takes web analytics seriously. Even though I am a big fan of Google Analytics, retrieving non flattened, customer specific data from it is impossible. And even though, in theory Omniture should do the job for you, in practice (in my experience and […]
- 5 Reasons Why Omniture Is The Jumanji Of Analytics Ah Omniture Site Catalyst, an excellent tool in theory, sold spectacularly by the talented sales people at Adobe. And to me, as a marketer who has inherited and actually had to use this bloated analytics swiss army knife, I know that there has got to be a special place in hell for Omniture creators. Let […]
